Why do brewing companies make the best Christmas commercials? It’s a legit question. Lots of companies run Christmas themed ads. Toy companies, candy companies, fast food companies. But it’s beer commercials that I remember. Granted, I like beer. And it doesn’t have to be Christmas. But I don’t like coffee. At all. But this ad has always stayed with me.
C’mon man, tough not to get all sappy syrupy sentimental about Peter making it home for Christmas and surprising his family with the smell of Folgers in the morning. Because, seriously, who doesn’t like waking up on a snowy morning to smell of fresh brewed coffee coming from the kitchen? No one. Because coffee smells like morning. So does toast. Gotta have toast. So coffee and toast on a snowy morning in December. Well, donuts too I guess. And probably a raspberry coffee cake. But they don’t quite have the powerful aromas that can travel up a flight a stairs to wake you up. Not too many things do. And some of them aren’t pleasant. But we are talking donuts and coffee cake. So then those things, plus the Folgers and Peter making it home for Christmas – all those things together is what makes this a great Christmas ad.
Then you have this classic:
Everybody getting along, singing, smiling, furnishing things with love and snow white turtle doves while wishing we all could just sit down and have a coke. Paul Ryan and Patty Murray did it. You can do it too. Plus it was the 70’s. And aside from the 25% interest rates, the complete loss of confidence in governmental institutions and Tony Orlando and Dawn, what’s not to like? You had the Steelers and Cowboys duking it out to be the greatest teams of the decade. And I guess the Raiders, Vikings and Dolphins too. And the Rams. Chuck Knox had some good teams. Plus you had Mr. Kotter, Schoolhouse Rock and Delta Tau Chi.
Then there’s this ad. The all-time best Christmas ad in the history of Christmas ads.
It just screams Chronicles of Dad vintage Christmas from back in the day. Beer, overcast snowy day, I’ll Be Home For Christmas, small town decorated with lights, gallivanting about town in your sleigh filled with presents. If your sleigh is a ’77 Oldsmobile and the presents are backpacks and the gallivanting is my Mom dropping my sisters and I off at school. That’s probably beside point. But, and this is a key component of this commercials inherent awesomeness, it always ran during NFL games. Like this one from December of ’78. Steelers 35 Colts 13.
If you’re in your 40’s, you remember these ads. Maybe not snowy Steelers games but definitely the ads. And they always help you remember the golden days of yore. When gifts like Stratego or a hand held Mattel Electronics Football game could occupy me for days. Plus I always kinda hope somebody will go out and top these ads every Christmas season. But that’s tough task. Not only do you have to overcome nostalgia and the dreaded double bomb Stratego flag defense strategy but you have beer to deal with.
Now I know 30 million of you beat me to it, but then I finally watched this:
Teared up. I did. If I could do this every Christmas, I would. Good job outta you WestJet. Putting that look on so many folks’ faces is yuletide awesomeness.